Cyber security reputations 'may be as important as services'

The cyber security reputation of companies as well as their products is now being taken into account by customers seeking new services, according to a new report.

Open source software provider SUSE found 49 per cent of Britons look into the digital credentials of a company before signing any contracts with them, while 62 per cent worry about what data might be gathered on them.

Suggesting company policies on data usage may not be completely clear, 71 per cent of respondents also reported being unsure on exactly what information businesses are able to collect about their customers.

SUSE spokesperson Matt Eckersall said: "With cyber security credentials making customers consider whether or not to sign up to a brand's services, it's never been more important for companies to ensure they are respecting consumer views and habits."

The government's recent Cyber Security Breaches Survey 2019 found 32 per cent of businesses have experienced a data breach in the past 12 months, with lost data or assets for each incident costing an average of £4,180.

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