External Communications Manager, North America

BAE Systems.
03 Jan 2019
21 Jan 2019
Job Role
Pre Sales
Job Type
The Applied Intelligence division of BAE Systems delivers solutions which protect and enhance the connected world. Everything we do creates a safer future.
We want to solve problems for our customers and by bringing together great minds, we can work together to make the world a safer place.
External Communications manager, North America
Marketing & Communications
Head of External Communications
Communications Manager
Role Duties and Responsibilities
The main focus of the role will be to act as the primary PR and media contact in the North American market.   
The role will be working primarily with US media, supporting the Communications and Marketing activity in the region.
The role will also encompass strong elements of shaping proactive media materials and messaging, acting as regional press office support to the team, day-to-day issues management, and working with the other communications and marketing elements in AI and Group/Inc.
The following is a broad outline of responsibilities: 
  • Act as North American primary contact in the regional Press Office and first port of call for media enquiries that come through to the region
  • Develop and implement the North American PR plan to drive media coverage and influencer engagement
  • Identify and build relationships with key stakeholders, including journalists and industry influencers
  • Manage day-to-day issues that arise with media and other influencers (including understanding the political landscape)
  • Support press interviews
  • Provide a briefing and coaching role to regional management and leadership for press interviews where appropriate
  • Proactively drive and generate positive news coverage linked to our strategy, by identifying opportunities, developing key messages and actively briefing the media
  • Manage the US PR agency on a day-to-day basis and input into the global messaging
  • Leverage central communications materials and work with the US business units to tailor them where relevant
  • Work with the relevant people in Communications and Marketing to put appropriate plans and processes in place to ensure all governance is strongly adhered to and a consistent corporate voice is maintained
  • Monitor US media and alert the team to any relevant coverage/opportunities
  • Work with the Head of Global External Comms, the Head of Global Media Relations and agencies on measurement and evaluations
  • Be a key member of marketing campaign teams and hold responsibility for driving the comms aspects of the campaigns in NA
  • Responsibility for pulling together relevant materials for press interviews and events being leveraged by the press team
  • Review and input on materials that are destined for external consumption
  • Provide some of the interface into BAE Systems corporate media function (in particular Inc), leveraging our profile in broader BAE Systems media activity
Skills and Experience
  • PR agency or busy press office experience
  • Ambitious, enthusiastic and motivated self-starter
  • Strong attention to detail
  • Excellent organisational skills
  • Ability to prioritise
  • Capable of acting both independently and working with a team
  • Acute sense of what constitutes news and how to create impact in all forms of media
  • Adept at grasping complex issues and pulling out key themes 
  • Strong writing skills - able to convey technical and detailed information effectively to a variety of audiences   
  • Pro-active approach to engaging with the business and harnessing line support and involvement in delivering media relations plans
  • Ability to operate effectively and gain credibility in an intellectually demanding environment
  • Aptitude for remaining calm, even when handling a large number of competing demands on time and energy
  • Ability and willingness to be available and accessible including outside of normal working hours. 
  • Experience of security and/or technology sector
  • Familiarity with working (agency or in-house) with organisations, such as consultancies or professional services firms, who are largely selling intangible services or services revolving around intellectual capital is advantageous
Security Clearance is required for this vacancy. If you are not currently Security Cleared, you will need to be eligible for this and willing to go through the process. For more guidance on National Security Vetting please click here.
About BAE Systems Applied Intelligence:
We help nations, governments and businesses around the world defend themselves against cyber crime, reduce their risk in the connected world, comply with regulation, and transform their operations.  We do this using our unique set of solutions, systems, experience and processes.
Our success is down to our people. The changing nature of our business means that we're constantly looking for the brightest talent to help us fulfil our ambitions. As an experienced professional, we'll entrust you with responsibility; this means that you'll have client contact, variety and support from day one.
We'll encourage and support you to develop your skills and reward you as you grow. Whatever your area of expertise, you'll be much more than just a job title; you'll be an integral part of the business where your individual contribution makes a difference every day. Great minds deserve great rewards, so we also offer a very competitive salary and benefits package.
Diversity and inclusion are integral to the success of BAE Systems Applied Intelligence. Staying competitive in today's global marketplace requires an organisational culture where employees with varying perspectives, skills, life experiences and backgrounds - the best and brightest minds - can work together to achieve excellence and realise individual and organisational potential. We also welcome discussions about flexible working.
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