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Campaign Manager (Tax)

Employer
KPMG
Location
Reading
Salary
Competitive
Closing date
23 Mar 2022

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Sector
Consultancy
Job Role
Risk Analyst
Job Type
Permanent
Job description
Location: Reading/Remote work

Role description
Jon Holt, our senior partner, wants KPMG to be the fastest growing, most connected and most trusted professional services firm. To deliver this, we have to be totally focused on living and delivering our purpose - inspiring confidence and empowering change for our client's businesses and for our own. This means our growth strategy is built around a series of priorities
Firmwide > ESG, Technology & Digital Transformation
Priority capabilities > Connected:Powered:Trusted; Future of Tax, KPMG Law, DA - Value Creation and Beyond
Priority sectors > Banking, IGH and Consumer, Leisure & Retail
These are the priority areas where we think we can grow fastest - seeing double digit year on year growth and we can have maximum impact in the market. So this is where we need to target our Sales & Marketing activities.
This role will lead marketing & sales campaign activities across Tax.
Reporting to: Senior Marketing Manager Tax and Capability Lead - Priority Solutions Marketing
Responsibilities
Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd
Inspire and manage the agenda for a priority marketing team to create an environment to develop and deliver extraordinary work - to ensure we are at the forefront of industry debates and events that matter
Deliver the marketing strategy across the priority area to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
Ensure there is connection and alignment of services and messages and sales opportunities across Coverage and Capability areas
Additionally, build strong relationships with key stakeholders and the business development teams across Coverage & Capability areas
Deliver a data led approach to champion digital and use of CRM with the Priority Marketing team and across the business
Encourage interaction with other teams across Sales & Marketing to deliver a connected one team culture
Develop a very close working relationships with Corporate Affairs and Internal Communications
Ensure there is total synchrony with KGS Marketing to deliver one integrated Sales & Marketing team
Project budget responsibility for the Priority Marketing team
Implement best practice in the delivery of cross channel marcomms, proactively innovating across content, creative and media
Knowledge, skills and experience
An experienced marketing professional with ideally some sales experience who wants to make a difference
Brings a strong commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
Delivered high performing end to end brand, lead generation and sales campaigns - from click to client
Wants to be part of a collaborative, high performing team virtually, across the country and offshore
Future focused - proactive and always one step ahead of the curve - and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
Experience of developing value propositions for services and market defining marketing campaigns and effectively managing associated budgets
Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
Three to five years industry knowledge - with the ability to develop strong internal and external networks - competitors, professional networks and trade bodies
Proactive, high energy person who brings a positive influence on others and a can-do attitude
Credible and influential profile to challenge and manage senior stakeholders
Strong analytical ability to review data, content, market trends, insights
Exceptional spoken and written communication skills - with the ability to flex personal style to engage every audience
Experience working in a tax or professional services environment would be a distinct advantage
Outstanding project management skills and the ability to multitask, confident in gaining buy-in and support for projects from a diverse set of stakeholders
Equally has an eye for the fine detail
Experience managing, negotiating with sophisticated third-party organisations
Brings a real sense of fun and energy to the role

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