Brand Project Manager

Job description
Summary of the role purpose

Over the last 12 months KPMG International has embarked on a global programme to review and refresh our brand to better position KPMG as a leader in ESG, Digital transformation and a destination for top talent. This launches in Spring 2022. The role of the Brand Project Manager is to manage and track all brand refresh activation workstreams, deliver against key milestones, and assist the Senior Manager, Brand Experience in progressing and activating the new brand positioning and visual identity in the UK across key internal and external channels and touchpoints. The KPMG brand is one of our most valuable assets. The commercial success of KPMG is inextricably linked to the strength of our brand and reputation in the marketplace. Working collaboratively with various teams, including digital, creative, and internal communications, you will be results focused and manage outcomes and project deliverables on time and to budget.

Description of the role

Take responsibility for all aspects of the brand refresh project management; holding accountability for project delivery to cost, time and quality parameters.
Set the focus and direction by clarifying the strategic requirements, design, governance and delivery plan.
Working with the Senior Manager, the individual will ensure the successful implementation of brand refresh elements/activation and manage timelines and relationships with key stakeholders and partners (creative, digital, internal communications, etc.)
Assist in the planning and delivery of brand training to Sales & Marketing teams, KGS and creative partners
Act as an ambassador of the brand and team to stakeholders and the firm

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