Skip to main content

This job has expired

You will need to login before you can apply for a job.

Campaign Assistant Manager - Firmwide

Employer
KPMG
Location
Reading
Salary
Competitive
Closing date
23 May 2022

View more

Sector
Consultancy
Job Role
Risk Analyst
Job Type
Permanent
Job description

Role description

Jon Holt, our senior partner, wants KPMG to be the fastest growing, most connected and most trusted professional services firm.

To deliver this, we have to be totally focused on living and delivering our purpose - inspiring confidence and empowering change for our client's businesses and for our own. This means our growth strategy is built around a series of priorities:
  • Firmwide > ESG, Technology & Digital Transformation
  • Priority capabilities > Connected:Powered:Trusted; Tax Reimagined, KPMG Law, DA - Value Creation and Beyond
  • Priority sectors > Banking, IGH and Consumer, Leisure & Retail
 
These are the priority areas where we think we can grow fastest - seeing double digit year on year growth and we can have maximum impact in the market. So this is where we need to target our Sales & Marketing activities.
 
This will support the delivery of marketing & sales campaign activities across one of these priority areas.
 
Reporting to:  Priority Campaign Manager

Responsibilities
  • Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd
  • Lead key elements of the agenda for a priority marketing team to create an environment to develop and deliver extraordinary work - to ensure we are at the forefront of industry debates and events that matter
  • Contribute to the development of the marketing strategy across the priority area to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
  • Be able to set, demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
  • Ensure there is connection and alignment of services and messages and sales opportunities across Coverage and Capability areas
  • Additionally, build strong relationships with key stakeholders and the business development teams across Coverage & Capability areas
  • Deliver a data led approach to champion digital and use of CRM with the Priority Marketing team and across the business
  • Actively work with other teams across Sales & Marketing to deliver a connected one team culture
  • Develop a very close working relationships with Corporate Affairs and Internal Communications
  • Ensure there is total synchrony with KGS Marketing to deliver one integrated Sales & Marketing team
  • Ensure you have up to date knowledge of marketing systems and processes, and effectively manage spend across our internal and external agency partners where appropriate                                                                                                                                                                    
  • Champion best practice in the delivery of cross channel marcomms, proactively innovating across content, creative and media


Knowledge, skills and experience
  • A marketing professional with ideally some sales experience who wants to make a difference
  • Brings a commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
  • Previously worked on high performing end to end brand, lead generation and sales campaigns - from click to client
  • Wants to be part of a collaborative, high performing team virtually, across the country and offshore
  • Future focused - proactive and always one step ahead of the curve - and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
  • Keen to support the development of value propositions for services and market defining marketing campaigns and effectively managing associated budgets
  • Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
  • Two to four years marketing experience - with the ability to develop strong internal and external networks - competitors, professional networks and trade bodies.
  • Proactive, high energy person who brings a positive influence on others
  • Demonstrate that you're on the path to building a credible and influential profile to challenge and manage stakeholders
  • Analytical ability to review data, content, market trends, insights
  • Exceptional spoken and written communication skills - with the ability to flex personal style to engage every audience
  • Experience working in a professional services environment would be a distinct advantage
  • Great project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
  • Equally has an eye for the fine detail
  • Experience contributing to management and negotiation with sophisticated third party organisations
  • Brings a real sense of fun and energy to the role

Get job alerts

Create a job alert and receive personalised job recommendations straight to your inbox.

Create alert