Job description
Background
KPMG is part of a global network of firms that offers Audit, Tax & Pensions, Consulting, Deal Advisory and Technology services. Through the talent of over 16,000 colleagues, we bring our creativity and insight to our clients' most critical challenges. With offices across the UK, we work with everyone from small start-ups and individuals to major multinationals, in virtually every industry imaginable. Our work is often complex, yet our vision is simple: to be the clear choice for our clients, for our people and for the communities we work in.
 
Reporting to: Priority Senior Marketing Manager

Responsibilities

• Champion the KPMG brand and purpose across our priority marketing teams and our business to make sure that we stand out from the crowd
• Inspire and manage the agenda for a priority marketing team to create an environment to develop and deliver extraordinary work - to ensure we are at the forefront of industry debates and events that matter
• Deliver the marketing strategy across the priority area to drive brand awareness and engagement; contribute to every stage of the sale, create opportunities for relationship development and ensure we engage internally with messaging on all our activities
• Be able to demonstrate and measure value creation and ROI [set against agreed objectives and targets] directly contributing to the firm's business growth agenda
• Ensure there is connection and alignment of services and messages and sales opportunities across Coverage and Capability areas
• Additionally, build strong relationships with key stakeholders and the business development teams across Coverage & Capability areas
• Deliver a data led approach to champion digital and use of CRM with the Priority Marketing team and across the business
• Encourage interaction with other teams across Sales & Marketing to deliver a connected one team culture
• Develop a very close working relationships with Corporate Affairs and Internal Communications
• Ensure there is total synchrony with KGS Marketing to deliver one integrated Sales & Marketing team
• Project budget responsibility for the Priority Marketing team
• Implement best practice in the delivery of cross channel marcomms, proactively innovating across content, creative and media

Knowledge, skills and experience

• An experienced marketing professional with ideally some sales experience who wants to make a difference
• Brings a strong commercial mindset and has ability to spot the opportunity in the delivery of campaigns and projects
• Delivered high performing end to end brand, lead generation and sales campaigns - from click to client
• Wants to be part of a collaborative, high performing team virtually, across the country and offshore
• Future focused - proactive and always one step ahead of the curve - and the ability to challenge, be challenged on key ideas and concepts, to foresee the potential impact and value creation of marketing activities
• Experience of developing value propositions for services and market defining marketing campaigns and effectively managing associated budgets
• Constantly reviewing better ways of doing things and leveraging tech and digital platforms to deliver high performing campaigns and activities
• Three to five years industry knowledge - with the ability to develop strong internal and external networks - competitors, professional networks and trade bodies
• Proactive, high energy person who brings a positive influence on others
• Credible and influential profile to challenge and manage senior stakeholders
• Strong analytical ability to review data, content, market trends, insights
• Exceptional spoken and written communication skills - with the ability to flex personal style to engage every audience
• Experience working in a professional services environment would be a distinct advantage
• Outstanding project management skills, with the ability to get buy-in and support for projects from a diverse set of stakeholders
• Equally has an eye for the fine detail
• Experience managing, negotiating with sophisticated third-party organisations
• Brings a real sense of fun and energy to the role