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CRM Business Analyst - FTC

Employer
KPMG
Location
Watford
Salary
Competitive
Closing date
30 Jul 2022

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Sector
Consultancy
Job Role
Risk Analyst
Job Type
Permanent
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Job description
This is an exciting secondment opportunity within Sales and Marketing to co-define and improve key sales processes across the CRM ecosystem. The CRM business analyst will perform detailed requirements analysis, document frameworks and processes, and seek ways to deliver innovative solutions to complex solution designs. To succeed in this role the CRM business analyst should have a natural analytical way of thinking, strong stakeholder management and be able to translate difficult concepts to non-technical users.

The CRM business analyst will,
  • Ensure process simplification and alignment to other key strategic areas across the end to end core value chain.
  • Analyse and validate business requirements and changes to business processes.
  • Elicit requirements using a range of techniques including stakeholder interviews, document analysis, requirements workshops and surveys.
  • Translate / document requirements as business process flows, use cases, user stories, scenarios and wireframes/mock-ups.
  • Understand the needs of the business, to document the scope and high level priorities for a project, programme or BAU initiative.
  • Facilitate negotiations between users, project teams and other interested parties to arrive at an approved set of requirements.
  • Record all change requests, assess the impact, and ensure that all change requests go through the change management process.
  • Participate where required in user testing of the solution
  • Identify delivery risks and feed them into the CRM Process Lead. Assist in creating or developing contingency plans for business or project related risks.
  • Support both the business and test teams in the development of test scripts.
  • Have the ability to distinguish between user requests and the underlying business problem / need.
  • Critically evaluate information gathered from multiple sources, reconcile conflicts and identify dependencies.
  • Have the ability to decompose high-level information into detail, as well as abstract up from low-level information to a general understanding.
  • Serve as the conduit between end users, support teams, process SMEs, leadership and delivery teams.
  • Be an advocate of CRM and drive adoption.
  • Work closely with the CRM Insights team to ensure business requirements are linked to reporting / MI and insights.
  • Work closely with the CRM adoption team to align on areas of continuous improvement and priority business needs.


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